Here's what a raw piece of footage looked like:

It looks okay I suppose, but the contrast between the dark colors and the bright colors is definitely not distinct enough. Let's increase the brightness and contrast:

Not bad, not bad, but the colors are a tad bright, don't you think? Let's desaturate it a bit:

This looks much better, but it's still missing something... Let's add a blue tint and see what happens:

Okay, so this is something that I think looks great. The darks and lights are nicely contrasted, the colors aren't too bright, and the slight blue tint is like the cherry on top to bring it all together. This is how much color correction can do, and it's astounding.
This is not at all the right way to color correct because you could really do anything. You could increase the contrast even more or tint it green or something. You can do anything. And this is an introduction to the magic of video editing.
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